Adrian Johansen writes to share her knowledge with the world. She is especially passionate about topics related to sustainability, especially when they intersect with business, tech, or diversity issu
Why the Space Race Isn’t the Answer to the Climate Crisis
Some of the wealthiest people on the planet have been highly invested in colonizing space. However, traveling to space can cause more harm than good in the long run.
Some of the wealthiest people on the planet — including Jeff Bezos, Elon Musk, and Richard Branson — have been highly invested in visiting, exploring, and colonizing space. Elon Musk has even announced plans to start a colony on Mars, and some people have theorized that living in space will be a way to literally escape the climat...
To the Moon, and Beyond: The Realities of Commercial Space Travel
In 2020, the billionaire space race was in full swing. Richard Branson, Jeff Bezos, and Elon Musk were vying to send everyday astronauts into low orbit for the first time. Each of the billionaires successfully launched at least once, and Bezos and Branson were even passengers aboard their own businesses’ rocket ships. Comercial space travel was reaching new heights, and the momentum appeared unstoppable, at least for a time.
Since then, the aftereffects of the global coronavirus pandemic have...
How social stigmas contributed to the spread of monkeypox
A look at how social stigmas are impacting the public health response to monkeypox.
How lack of diversity in tech leads to coding and algorithm biases
Artificial intelligence (AI) is an essential part of our modern world, shaping everything from healthcare to transportation. As such, it’s become increasingly important to recognize the flaws behind the code. AI technology is plagued with biased algorithms that, if left unfixed, can negatively affect the lives of people all around the world.
Smart farm-to-table: how agritech innovations could revolutionize the supply chain
A look at how IoT could revolutionize the restaurant supply chain.
What Role Does Empathy Play in Nursing?
This article on the importance of empathy in nursing was also featured in Daily Nurse's newsletter.
How LGBTQ+ People Can Navigate Conversations at the Doctor’s Office
A guide on whether or not to come out to your doctor.
Is Remote Work Really More Sustainable?
Across the world, as the COVID-19 pandemic continues to impact daily life, the work-from-home model is no longer a fringe element of the workplace. Indeed, data collected from 50,000 U.S. and Canadian employers indicate that remote work is likely here to stay. The number of companies hiring remotely skyrocketed throughout 2021, and numbers continue to rise. As of Q1 2022, in fact, 24% of professional jobs were performed by remote workers.
Among workers and business managers alike, remote work...
The Importance of Human Resources in a Virtual Office
Even as physical offices begin to reopen, a large proportion of the workforce has expressed reluctance or a downright refusal to return to the physical office. And what that means is that now, more than ever, the future of work appears to be virtual.
Nevertheless, even as the office space and the workday changes in this new era of telecommuting, one thing hasn’t changed: The need for human resources (HR_ professionals to help keep the company humming. But what, exactly, is the role of HR in today’s virtual office?
The Relationship Between Climate Change and Adapting Viruses
Climate change is an all-encompassing danger threatening humanity. Recent years have seen the massive consequences of irresponsible climate damage contribute to natural disasters all across the world. Now, we’ve entered a second year of a global pandemic that continues to adapt and persist. These fights against climate change and viral contagions are connected more than you might think, and making progress on one front can impact the other.
Responsibly Using Sustainability as a Marketing Strategy
The growing demand for corporate social responsibility has established the ideal conditions for exploitation by unscrupulous marketers. Sustainability can be an immensely powerful marketing strategy, but only when it is used responsibly.
3 Ways for Caregivers to Promote Independence for Adults with Disabilities
There are 61 million adults in the U.S. living with some kind of disability. However, that certainly doesn't mean 61 million adults aren't able to function or have their independence. Those dealing with a disability often want the same type of independent lifestyle as everyone else— even if they require the help of a caregiver.
According to the UN Convention on the Rights of People With a Disability, the key elements for independence include individual autonomy, being involved in decision-mak...
How Aspiring Entrepreneurs Can Prioritize Sustainability
As an entrepreneur, you have control over every aspect of your business, which includes its sustainability practices. Entrepreneurs who focus on creating sustainable businesses are choosing the right time to enter the playing field, too, with sustainability becoming more and more of a factor in consumer decisions. With that said, taking the time to build sustainability into your business from the ground up can benefit both businesses and the environ...
How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success
When you get your content in front of your ideal audience, you’ll be building awareness, educating consumers, and moving people closer to purchasing your products.
Ineffective content may be catchy, but it doesn’t move people toward purchasing your products. That’s why it’s crucial to have a strategy and match your content with the buyer stage.
Effective content marketing nurtures leads from day one. It also builds engagement, encourages leads to move forward in your sales funnel, and boost c...
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well, social.
Many of the most successful businesses on social media focus their efforts on customer engagement. These brands have found a way to build an online community that isn’t just interested in consuming free content — their foll...