Adrian Johansen

This article on the importance of empathy in nursing was also featured in Daily Nurse's newsletter.

A guide on whether or not to come out to your doctor.

Across the world, as the COVID-19 pandemic continues to impact daily life, the work-from-home model is no longer a fringe element of the workplace. Indeed, data collected from 50,000 U.S. and Canadian employers indicate that remote work is likely here to stay. The number of companies hiring remotely skyrocketed throughout 2021, and numbers continue to rise. As of Q1 2022, in fact, 24% of professional jobs were performed by remote workers.

Among workers and business managers alike, remote work...

Even as physical offices begin to reopen, a large proportion of the workforce has expressed reluctance or a downright refusal to return to the physical office. And what that means is that now, more than ever, the future of work appears to be virtual.

Nevertheless, even as the office space and the workday changes in this new era of telecommuting, one thing hasn’t changed: The need for human resources (HR_ professionals to help keep the company humming. But what, exactly, is the role of HR in today’s virtual office?

Climate change is an all-encompassing danger threatening humanity. Recent years have seen the massive consequences of irresponsible climate damage contribute to natural disasters all across the world. Now, we’ve entered a second year of a global pandemic that continues to adapt and persist. These fights against climate change and viral contagions are connected more than you might think, and making progress on one front can impact the other.

The growing demand for corporate social responsibility has established the ideal conditions for exploitation by unscrupulous marketers. Sustainability can be an immensely powerful marketing strategy, but only when it is used responsibly.

There are 61 million adults in the U.S. living with some kind of disability. However, that certainly doesn't mean 61 million adults aren't able to function or have their independence. Those dealing with a disability often want the same type of independent lifestyle as everyone else— even if they require the help of a caregiver.

According to the UN Convention on the Rights of People With a Disability, the key elements for independence include individual autonomy, being involved in decision-mak...

As an entrepreneur, you have control over every aspect of your business, which includes its sustainability practices. Entrepreneurs who focus on creating sustainable businesses are choosing the right time to enter the playing field, too, with sustainability becoming more and more of a factor in consumer decisions. With that said, taking the time to build sustainability into your business from the ground up can benefit both businesses and the environ...

When you get your content in front of your ideal audience, you’ll be building awareness, educating consumers, and moving people closer to purchasing your products.
Ineffective content may be catchy, but it doesn’t move people toward purchasing your products. That’s why it’s crucial to have a strategy and match your content with the buyer stage.
Effective content marketing nurtures leads from day one. It also builds engagement, encourages leads to move forward in your sales funnel, and boost c...

You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well, social.
Many of the most successful businesses on social media focus their efforts on customer engagement. These brands have found a way to build an online community that isn’t just interested in consuming free content — their foll...

Data. It powers the modern world, driving business innovation. Nowhere is this more true than in marketing. By understanding consumer data, businesses can inspire audience engagement on levels never before possible.
A handy data approach starts with eliminating misinformation. Addressing shopper concerns and dispelling myths can be immensely beneficial for your conversion rates. Next, data can help you build consumer trust. And finally, the personalization enabled by data analytics will chang...

In the age of COVID-19, the role of technology in supporting senior care has perhaps never been more important or apparent. Telemedicine is increasingly proving its power to ensure continuity and quality of care from the safety and security of the patients’ home.
But today’s technology is about far more than just protecting seniors and the vulnerable from potential exposure to the virus. Now, more than ever, technologies are being developed to optimize patient care and to support seniors who ...

There are a lot of good reasons to rebrand your hospitality business, but the idea of it can be intimidating - especially if you have an established customer base. If you're thinking about rebranding, it's probably for a good reason, and rebranding can be incredibly beneficial if you have a clear strategy in place.
To help you get there, Adrian Johansen is talking through the main things to consider when you overhaul your business' branding.
The hospitality industry can seem in a state of nea...

According to Gallup Panel data, more than 60% of the U.S. workforce worked from home in the past seven days due to coronavirus concerns, and there’s no end in sight for the deadly pandemic.
Indeed, a number of large businesses have decided that working from home is “the new normal,” with a number of smaller businesses following suit.
More than 60% of companies are now saying that working from home is going to be long-lasting and perhaps even permanent.
Many businesses were forced to send thei...