Adrian Johansen

Image Source: Andrea Piacquadio from Pexels
As an entrepreneur, you have control over every aspect of your business, which includes its sustainability practices. Entrepreneurs who focus on creating sustainable businesses are choosing the right time to enter the playing field, too, with sustainability becoming more and more of a factor in consumer decisions. With that said, taking the time to build sustainability into your business from the ground up can benefit both businesses and the environ...

When you get your content in front of your ideal audience, you’ll be building awareness, educating consumers, and moving people closer to purchasing your products.
Ineffective content may be catchy, but it doesn’t move people toward purchasing your products. That’s why it’s crucial to have a strategy and match your content with the buyer stage.
Effective content marketing nurtures leads from day one. It also builds engagement, encourages leads to move forward in your sales funnel, and boost c...

When you’re a pet parent, you know: a pet is more than a companion. A pet is a responsibility. When you take an animal into your heart and into your home, you make a commitment — a commitment to love them as much as they love you, a commitment to be as loyal to your fur baby as they are to you.
And, above all, you commit to making their lives as happy and healthy as they make yours. But giving your pet the best possible life is about more than ensuring their teeth are brushed, their vaccinati...

You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well, social.
Many of the most successful businesses on social media focus their efforts on customer engagement. These brands have found a way to build an online community that isn’t just interested in consuming free content — their foll...

Image Source: Karolina Grabowska from Pexels
Online learning, from middle to graduate school, is a bigger topic right now than ever before. As institutions work to offer online options for traditionally in-person programs, many students are experiencing distance learning for the first time. There are many factors to consider when evaluating the costs of pursuing an online advanced education.
Students returning to school as adults have become more commonplace, as online learning has become inc...

Data. It powers the modern world, driving business innovation. Nowhere is this more true than in marketing. By understanding consumer data, businesses can inspire audience engagement on levels never before possible.
A handy data approach starts with eliminating misinformation. Addressing shopper concerns and dispelling myths can be immensely beneficial for your conversion rates. Next, data can help you build consumer trust. And finally, the personalization enabled by data analytics will chang...

In the age of COVID-19, the role of technology in supporting senior care has perhaps never been more important or apparent. Telemedicine is increasingly proving its power to ensure continuity and quality of care from the safety and security of the patients’ home.
But today’s technology is about far more than just protecting seniors and the vulnerable from potential exposure to the virus. Now, more than ever, technologies are being developed to optimize patient care and to support seniors who ...

Two Days Are Better Than One Audiotistic will return to the Bay Area this summer for it’s first ever multi-day festival. The events are set…

There are a lot of good reasons to rebrand your hospitality business, but the idea of it can be intimidating - especially if you have an established customer base. If you're thinking about rebranding, it's probably for a good reason, and rebranding can be incredibly beneficial if you have a clear strategy in place.
To help you get there, Adrian Johansen is talking through the main things to consider when you overhaul your business' branding.
The hospitality industry can seem in a state of nea...

According to Gallup Panel data, more than 60% of the U.S. workforce worked from home in the past seven days due to coronavirus concerns, and there’s no end in sight for the deadly pandemic.
Indeed, a number of large businesses have decided that working from home is “the new normal,” with a number of smaller businesses following suit.
More than 60% of companies are now saying that working from home is going to be long-lasting and perhaps even permanent.
Many businesses were forced to send thei...

There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.
One of the key industries that has been affected by the pandemic is eCommerce. In a world that requires ...

There is nothing quite as relaxing as a spa day. It’s a great way to show yourself some love, recharge, and let go of any stress in your life.
While escaping to an actual spa can be a luxury, it can be just as effective to create a relaxing, spa-like space in the comfort of your own home. And since practicing self-care on a regular basis is good for both your mental and physical health, so creating a self-care spa at home can help you to make yourself a priority every day. With that in mind, ...