Adrian Johansen

You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well, social.
Many of the most successful businesses on social media focus their efforts on customer engagement. These brands have found a way to build an online community that isn’t just interested in consuming free content — their foll...

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Online learning, from middle to graduate school, is a bigger topic right now than ever before. As institutions work to offer online options for traditionally in-person programs, many students are experiencing distance learning for the first time. There are many factors to consider when evaluating the costs of pursuing an online advanced education.
Students returning to school as adults have become more commonplace, as online learning has become inc...

Data. It powers the modern world, driving business innovation. Nowhere is this more true than in marketing. By understanding consumer data, businesses can inspire audience engagement on levels never before possible.
A handy data approach starts with eliminating misinformation. Addressing shopper concerns and dispelling myths can be immensely beneficial for your conversion rates. Next, data can help you build consumer trust. And finally, the personalization enabled by data analytics will chang...

In the age of COVID-19, the role of technology in supporting senior care has perhaps never been more important or apparent. Telemedicine is increasingly proving its power to ensure continuity and quality of care from the safety and security of the patients’ home.
But today’s technology is about far more than just protecting seniors and the vulnerable from potential exposure to the virus. Now, more than ever, technologies are being developed to optimize patient care and to support seniors who ...

Two Days Are Better Than One Audiotistic will return to the Bay Area this summer for it’s first ever multi-day festival. The events are set…

There are a lot of good reasons to rebrand your hospitality business, but the idea of it can be intimidating - especially if you have an established customer base. If you're thinking about rebranding, it's probably for a good reason, and rebranding can be incredibly beneficial if you have a clear strategy in place.
To help you get there, Adrian Johansen is talking through the main things to consider when you overhaul your business' branding.
The hospitality industry can seem in a state of nea...

According to Gallup Panel data, more than 60% of the U.S. workforce worked from home in the past seven days due to coronavirus concerns, and there’s no end in sight for the deadly pandemic.
Indeed, a number of large businesses have decided that working from home is “the new normal,” with a number of smaller businesses following suit.
More than 60% of companies are now saying that working from home is going to be long-lasting and perhaps even permanent.
Many businesses were forced to send thei...

There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.
One of the key industries that has been affected by the pandemic is eCommerce. In a world that requires ...

There is nothing quite as relaxing as a spa day. It’s a great way to show yourself some love, recharge, and let go of any stress in your life.
While escaping to an actual spa can be a luxury, it can be just as effective to create a relaxing, spa-like space in the comfort of your own home. And since practicing self-care on a regular basis is good for both your mental and physical health, so creating a self-care spa at home can help you to make yourself a priority every day. With that in mind, ...

The rise of our digital age has resulted in our ability to make meaningful, productive connections with people from across the planet. For many businesses, this has been an opportunity to become exposed to markets that would have seemed impractical just a couple of decades ago. Not to mention that tech tools can be a boon to efficiency.
That said, there are those industries and individual businesses that have been somewhat slow on the uptake. This inability to adapt can have the effect of los...

Your engagement is your final chance to “prep” yourself for a lifetime of marriage. In other words, it isn’t just time spent busily planning a single wedding day or a week-long honeymoon. It’s a final opportunity to work on yourself before you officially and fully commit to sharing your life with another person.
On top of that, the average length of an engagement in the U.S. is between 12 and 18 months. That provides plenty of time for some serious personal development and growth — if you’re ...

One of the most essential elements of a thoroughly established ecommerce presence has been and continues to be social media.
The ecommerce industry has grown by leaps and bounds in recent years as companies large and small have raced to set up online storefronts. Most of these are mobile-friendly and are targeted towards local, regional, national, and even international markets.
The outbreak of COVID-19 in early 2020 only served to spur this natural migration further along. This was demonstra...

After years of existing on the fringes of the employment landscape, remote workers are quickly becoming a worldwide norm. The sudden spread of COVID-19 across the globe forced business around the world to alter the business model for the sake of public health. Suddenly faced with a pandemic of unrivaled proportions, countless business leaders ordered their employees to work from home.
If recent trends are any indication, the bulk of those newly remote workers will stay there into the foreseea...

Since the start of the coronavirus pandemic, you've likely spent even more time than usual inside your residence. If you're itching to get outdoors, these accessible activities are the perfect way to enjoy nature while still adhering to social distancing guidelines.
Spending time outdoors offers myriad physical, mental and emotional benefits. But, while "getting some fresh air" is a simple act for some, it's not always as straightforward for the disability community.
However, with a little cr...